Monthly Pressroom Archives: February 2012

Sue UnermanTell the TruthJonathan Salem Baskin

Tell the Truth media

Jonathan Salem Baskin, co-author of Tell the Truth, writes a bi-monthly column for Ad Age every other Monday. Read his February 21, 2012 column here: http://adage.com/article/cmo-strategy/chrysler-s-halftime-america-ad-a-act/232835/.

Baskin was a guest on American Public Radio’s “The Marketplace” on February 15, 2012: http://www.marketplace.org/topics/business/kelloggs-snacks-pringles.

Sue Unerman, co-author of Tell the Truth, will be speaking at Mars United Kingdom on March 12, 2012.

Unerman will also be speaking at Thinkbox Marketing Conference on March 23, 2012.

Arthur Wylieonly-the-crazy

Only the Crazy and Fearless Win BIG! media

Arthur Wylie, author of Only the Crazy and Fearless Win BIG!, was a guest on the following TV programs:

* February 20, 2012: WGN-TV (Chicago, IL)

* February 21, 2012: WCIU-TV “You and Me This Morning” (Chicago, IL)

Wylie was also a guest on the following radio programs:

* February 20, 2012: WVON-AM “Morning Show” (Chicago, IL)

* February 21, 2012: Gospel 1390 “Morning Show with Pastor John Hannah” (Chicago, IL)

Only the Crazy and Fearless Win BIG! was recently mentioned on Forbes.com: http://specials.forbes.com/article/0892b88b9qfs2.

Christy WhitmanTaming Your Alpha Bitch

Taming Your Alpha Bitch media

Taming Your Alpha Bitch was recently featured on the following sites:

* February 13, 2012 – Pink Velvet Kisses: http://pinkvelvetkisses.com/2012/02/13/taming-your-alpha-bitch-in-the-fashion-industry-by-rebecca-gardo-and-christy-whitman/

* February 15, 2012 – My City 4 Her: http://mycity4her.com/article/qa4her-with-rebecca-grado-and-christy-whitman/

* February 20, 2012 – Women Only Over Fifty: http://woofersclub.blogspot.com/2012/02/woof-media-monday-taming-your-alpha.html

* February 21, 2012 – Dominique’s Desk: http://dominiquegoh.com/2012/02/taming-your-alpha-bitch-by-rebecca-grado-christy-whitman/

Ronn TorossianFor Immediate Release

For Immediate Release media

Ronn Torossian, author of For Immediate Release, was a guest on Bloomberg on February 15, 2012. The book cover was featured during the segment: http://www.youtube.com/watch?v=aW_rETYj_es.

Torossian recently wrote articles for the following sites:

* February 12, 2012 – The Algemeiner: http://www.algemeiner.com/2012/02/12/pr-agencies-help-syrian-massacre-of-civilians/

* February 15, 2012 – LiveMint.com: http://www.livemint.com/2012/02/15204518/NBA-finds-Yao-Ming8217s-suc.html?h=C

* February 20, 2012 – The Algemeiner: http://www.algemeiner.com/2012/02/20/how-can-gay-activists-boycott-the-jewish-state/

* February 20, 2012 – The Times of Israel: http://blogs.timesofisrael.com/strange-bedfellows/

* February 20, 2012 – Business Insider: http://www.businessinsider.com/interesting-public-relations-stories-and-ronn-torossian-on-jeremy-lin-2012-2

Torossian was quoted or For Immediate Release was mentioned in recent articles on the following sites:

* January 30, 2012 – Huffington Post: http://www.huffingtonpost.com/2012/01/30/ashton-kutcher-demi-moore-failed-marriage_n_1242013.html

* February 1, 2012 – NY Report.com: http://www.nyreport.com/25foundersfeb12?page=0,1

* February 12, 2012 – Huffington Post: http://www.huffingtonpost.com/2012/02/12/jeremy-lin-knicks-endorsement-deals_n_1271536.html

* February 14, 2012 – FoxNews.com: http://www.foxnews.com/entertainment/2012/02/14/experts-say-nicki-minaj-could-lose-fans-from-grammy-performance-singer-couldnt/

* February 14, 2012 – Blue Jackets Xtra: http://www.bluejacketsxtra.com/content/stories/2012/2/14/jackets-could-use-a-version-of-linsanity.html

* February 15, 2012 – WReporter.com: http://www.wreporter.com/sports/nba-the-extraordinary-story-of-jeremy-lin/

* February 15, 2012 – GMA Network: http://www.gmanetwork.com/news/story/248053/sports/basketball/nba-linsanity-touches-down-in-star-struck-canada

* February 16, 2012 – The China Post.com: http://www.chinapost.com.tw/taiwan/national/national-news/2012/02/16/331802/Linatics-roar.htm

* February 16, 2012 – CNBC.com: http://www.cnbc.com/id/46414990

* February 17, 2012 – Mashable Business: http://mashable.com/2012/02/17/celebrity-publicist-social-media/

* February 21, 2012 – Forbes.com: http://www.forbes.com/sites/sportsmoney/2012/02/21/is-jeremy-lins-asian-heritage-not-a-factor-in-linsanity/

* February 15, 2012 – ABS/NBC News: http://www.abs-cbnnews.com/sports/02/15/12/linsanity-touches-down-star-struck-canada

Torossian was also a recent guest on the following programs:

* February 15, 2012 – NBC News New York: http://www.youtube.com/watch?v=lF8F21N05NI

* February 14, 2012 – ABC News 7: http://www.youtube.com/watch?v=m9GYIVpfQTQ

Everyday Happy HerbivoreLindsay Nixon

Everyday Happy Herbivore media

Everyday Happy Herbivore was featured on the following sites:

* February 13, 2012 – An Apple A Day: http://blueskyworld.wordpress.com/2011/02/13/happy-herbivore-giveaway/

* February 18, 2012 – Almost Skinny Vegan Food: http://skinny-vegan-food.blogspot.com.au/2012/02/everyday-happy-herbivore-giveaway-free.html

* February 20, 2012 – A Sunny Path: http://www.sunnyhawklane.blogspot.com/

* February 20, 2012 – The Budget Smart Girl’s Guide to the Universe: http://budgetsmartgirl.com/2012/02/20/its-meatless-monday-sweet-potato-dal-and-a-book-giveaway/

* February 20, 2012 – OregonLive.com: http://www.oregonlive.com/foodday/index.ssf/2012/02/innovative_smart_cookbooks_nou.html

Everyday Happy Herbivore author Lindsay Nixon’s presentation at the previously announced McDougall weekend was featured on ThePlantEater.com on February 22, 2012: http://theplanteater.com/2012/02/22/day-2-of-the-mcdougall-advanced-study-weekend-part-2/.

Our Wicked Ways.com will be giving away a copy of “Everyday Happy Herbivore” during their online chat on February 26 at 7 p.m. ET: http://ourwickedways.com/?p=1832.

Nixon was also a guest on Healthy Voyager Radio on February 6, 2012: http://healthyvoyager.com/2.0/2012/02/06/healthy-voyager-radio-home-gardening-and-healthy-low-fat-cooking/.

Evangelist MarketingAlex L. Goldfayn

Evangelist Marketing on Mashable.com

Author of Evangelist Marketing Alex Goldfayn’s second post for Mashable.com ran on February 10, 2012:

http://mashable.com/2012/02/10/marketing-lessons-rim-blackberry/.

Goldfayn’s February 10 Mashable post was picked up by the following sites:

* February 10, 2012 – Wall Street Run: http://wallstreetrun.com/7-marketing-lessons-from-rims-failures-mashable-2.htm

* February 22, 2012 – Manmade Mag: http://www.manmademag.com/news/22691/

Evangelist Marketing was featured in a Forbes.com post on February 12, 2012: http://www.forbes.com/sites/dorieclark/2012/02/12/is-your-product-name-turning-people-off/.

Goldfayn was a guest on Imaging Executive Podcast on February 16, 2012: http://pmanewsline.com/2012/02/16/on-the-imaging-executive-podcast-turn-your-best-customers-into-your-marketers/#.T0e_MoePUsA.

Blissful BitesChristy Morgan

Blissful Bites media

Christy Morgan, author of Blissful Bites, will give a cooking class and book signing at Whole Foods Market Tribeca (270 Greenwich Street, New York, NY 10007) on March 17, 2012 at 4:15 p.m.

Morgan will have a cooking demo and book signing at Sun In Bloom (460 Bergen Street, Brooklyn, NY 11217) on March 19, 2012 from 6 – 8 p.m.

Morgan will give a cooking demo and book signing at the Whole Foods Market in Dedham, MA (300 Legacy Place, Dedham, MA 02026) on March 20, 2012 from 6:30 p.m. – 8:30 p.m.

Morgan will be presenting and offering a cooking demo at the Garden State Green Fest in Union, NJ (Kean University, 1000 Morris Ave., Union, NJ 07083) on March 24, 2012 at 3 p.m.

For real-time updates on Morgan’s east coast tour in March, visit http://theblissfulchef.com/2011/08/blissful-bites-book-tour/.

Morgan will be a guest on the following radio programs:

* February 28, 2012, 10 a.m. ET: WLTW-FM “The Bronson and Christine Show” (New York, NY)

* February 29, 2012, 12 p.m. ET: “Kathryn the Grape’s Magical Hour” (Online)

* March 21, 4 p.m. ET: “Dr. Jennifer Howard Show” (New York, NY)

Blissful Bites was recently featured on the following sites:

* February 19 – Lactation Journey:

http://lactationjourney.blogspot.com/2011/11/book-review-blissful-bites-vegan-meals.html

* February 21 – The Shorthorn: http://www.theshorthorn.com/index.php/entertainment/the-green-samaritan-blog/29357-enjoy-a-kind-taste-of-the-south-with-vegan-comfort-food-the-broccoli-bulletin

Democracy DeniedPhil Kerpen

Democracy Denied media

Phil Kerpen, author of Democracy Denied, was or will be a guest on the following radio programs:

* February 17, 2012, 7:50 a.m. ET: WDRC-AM “Brad Davis Show” (Hartford, CT)

* February 22, 2012, 4:05 p.m. ET: WMBN-AM “Greg Marshall Show” (Michigan)

* February 23, 2012, 7:40 a.m. ET: WJBO-AM “Baton Rouge’s Morning News” (Baton Rouge, LA)

* February 24, 2012, 9:10 a.m. ET: WSAU-AM and WSAU-FM “Wisconsin Morning News” (Wisconsin)

Kerpen was also on “The 700 Club” on February 14, 2012: http://www.cbn.com/cbnnews/finance/2012/February/Author-Federal-Regulations-Crippling-US-Economy-/.

Kerpen wrote an op-ed “Green jobs versus reality” for FoxNews.com on February 10, 2012: http://www.foxnews.com/opinion/2012/02/10/green-jobs-versus-reality/.

entrepreneur-equationCarol Roth

The Entrepreneur Equation on national TV

Carol Roth, author of The Entrepreneur Equation, was or will be a guest on the following national TV programs:

* February 23, 2012, 9 p.m. ET: CNN “Piers Morgan Tonight”

* February 28, 2012, 5 p.m. and 8 p.m. ET: Fox Business “The Willis Report”

* February 29, 2012, 12 a.m. ET: CNN “Piers Morgan Tonight”

* February 29, 2012, 6 p.m. and 9 p.m. ET: Fox Business “Your World with Cavuto”

* March 4, 2012, 7 a.m. ET: MSNBC “Your Business”

You can view Carol Roth’s previous national TV appearances here: http://www.carolroth.com/video/.

The Entrepreneur Equation was recently featured on the following sites:

* February 11 – BizIndia.net: http://www.bizindia.net/news/News.asp?newsID=864&catID=65.

* February 15 – Student Operated Press: http://thesop.org/story/20120215/the-entrepreneur-equation-with-carol-roth-help-your-business-grow.html

The Entrepreneur Equation was promoted on The Washington Post’s blog, On Leadership, for the week of February 20, 2012: http://www.washingtonpost.com/blogs/leadership-books.

Film SchoolSteve Boman

Film School media

Steve Boman, author of Film School, was a guest on the following radio programs:

* February 17, 2012, 12:35 p.m. CT: WDAY-AM “Christopher Gabriel Program” (Fargo, ND)

* February 21, 2012: KQED Public Radio “The California Report” (San Francisco, CA):

http://www.californiareport.org/archive/R201202241630/e

* February 21, 2012, 11 p.m. CT: WCCO: “The Nite Show with Tommy Mischke” (Minneapolis, MN):

http://minnesota.cbslocal.com/audio-on-demand/the-nite-show-mischke-til-midnight/#

* February 23, 2012, 12:35 a.m.  CT: WGN Radio “The Bill Leff Show” (Chicago, IL): http://www.wgnradio.com/shows/billleff/wgnam-leff-film-school,0,191284.mp3.

Boman’s 2/11 signing in Santa Monica was mentioned in the Santa Monica Mirror on February 11, 2012: http://www.smmirror.com/#mode=single&view=34053.

Welcome to the BenBella Books Press Room. Here you will find updated press coverage for each of our titles, including reviews, author interviews, and book and author events. For additional information or press inquiries, including requests for review copies and author interviews, contact Jennifer Canzoneri at jennifer@benbellabooks.com.

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