Beginning on publication date, April 3, 2012 through the end of April, Jonathan Salem Baskin, co-author of Tell the Truth, will run a campaign on Twitter called Month of Truth. Baskin (@jonathansalem) and BenBella (@BenBellaBooks) will be tweeting about examples of truth in real companies’ marketing efforts. You can follow the campaign by using the hashtag, #MonthofTruth.
Sue Unerman, co-author of Tell the Truth, will be interviewed for the website Bridle in Focus on April 4, 2012. Audio of interview to follow after recording.
Baskin will be speaking on a BrandSquare Live Session webinar on April 7, 2012. Attendees will receive an excerpt from the book.
Baskin will be a speaker at Brand ManageCamp in Las Vegas on October 17 – 18, 2012.
Video of Unerman’s previously announced presentation at Thinkbox Marketing Conference can be seen here.