BenBella

Sue Unerman, co-author of Tell The Truth, will be speaking at an upcoming European Institute for Commercial Communications Education conference on May 25, 2012 at 9:30 a.m. at High Wycombe Bucks in the UK.

Jonathan Salem Baskin, co-author of Tell the Truth, spoke on an Expert Marketeer webinar on May 9, 2012.

Sue Unerman, co-author of Tell the Truth, will be speaking at MediaCom’s Career Conference on May 17, 2012 in London.

Jonathan Salem Baskin, co-author of Tell the Truth, wrote a column for AdAge, listing him as the author of Tell the Truth, which ran on April 17, 2012.

Baskin also wrote a post for The Agency Post, which ran on April 23, 2012.

Listen to Baskin’s previously announced interview on the American Marketing Association’s podcast here.

Tell the Truth was recently featured on the following sites:
* March 15, 2012 – Marketing Week
* March 16, 2012 – We Love 9 a.m.
* April 14, 2012 – American Marketing Association Marketing Power
* April 17, 2012 – Mail Media Centre
* Marketing Digest

Sue Unerman, co-author of Tell the Truth, wrote an article for Campaign magazine that ran on March 30, 2012. The article is attached.

Jonathan Salem Baskin, co-author of Tell the Truth, was a guest on Family Net Radio and KSKY’s “Everything Internet” on Tuesday, April 10, 2012 at 12:35 p.m. CT.

Baskin wrote a column for AdAge, listing him as the author of Tell the Truth, which ran on April 3, 2012.

Tell the Truth was featured on Expert Marketeer on April 5, 2012.

Tell the Truth was recently advertised on Facebook, which yielded 4,000 impressions.

Baskin has promoted Tell the Truth in his email newsletter, Dim Bulb, which reaches approximately 2,500 recipients.

Beginning on publication date, April 3, 2012 through the end of April, Jonathan Salem Baskin, co-author of Tell the Truth, will run a campaign on Twitter called Month of Truth. Baskin (@jonathansalem) and BenBella (@BenBellaBooks) will be tweeting about examples of truth in real companies’ marketing efforts. You can follow the campaign by using the hashtag, #MonthofTruth.

Sue Unerman, co-author of Tell the Truth, will be interviewed for the website Bridle in Focus on April 4, 2012. Audio of interview to follow after recording.

Baskin will be speaking on a BrandSquare Live Session webinar on April 7, 2012. Attendees will receive an excerpt from the book.

Baskin will be  a speaker at Brand ManageCamp in Las Vegas on October 17 – 18, 2012.

Video of Unerman’s previously announced presentation at Thinkbox Marketing Conference can be seen here.

Upcoming media:
Jonathan Salem Baskin, co-author of Tell the Truth, will be a guest on “The Bean Cast” on April 2, 2012.

Baskin will be speaking at the Advertising Standards Canada Annual General Meeting Breakfast Program at the Sutton Place Hotel in Toronto, Ontario on May 3, 2012 at 9:15 a.m..

Recent media:
Baskin was quoted in a story on NPR’s “Marketplace” on March 21, 2012.

Baskin and co-author Unerman recently gave a speech around the book at a breakfast event at MediaCom.

Tell the Truth was featured in Marketing Magazine, a UK publication, on March 12, 2012.

Tell the Truth was featured on HolmesReport.com on March 9, 2012.

More information on co-author of Tell the Truth Jonathan Salem Baskin’s previously announced speech at the 2012 International Business Marketing Association Conference in Chicago on May 29 – 30, 2012 can be found here.

Baskin wrote a blog post on his site, Dim Bulb, about Tell the Truth on March 12, 2012.

Tell the Truth was featured on Mediatel’s blog, Newsline, on March 12, 2012.

Tell the Truth was featured on UK site Marketing Magazine on March 12, 2012.

Jonathan Salem Baskin, co-author of Tell the Truth, hosts a podcast for the Intangible Asset Finance Society every first Friday of the month.

Baskin will also be moderating a panel, “Getting Serious about Social Media,” at Lunds University in Sweden on March 12, 2012.

Sue Unerman, co-author of Tell the Truth, writes a blog for Media Week in the UK and will be blogging about truth weekly.

Jonathan Salem Baskin, co-author of Tell the Truth, writes a bi-monthly column for Ad Age every other Monday. Read his February 21, 2012 column here: http://adage.com/article/cmo-strategy/chrysler-s-halftime-america-ad-a-act/232835/.

Baskin was a guest on American Public Radio’s “The Marketplace” on February 15, 2012: http://www.marketplace.org/topics/business/kelloggs-snacks-pringles.

Sue Unerman, co-author of Tell the Truth, will be speaking at Mars United Kingdom on March 12, 2012.

Unerman will also be speaking at Thinkbox Marketing Conference on March 23, 2012.