Yearly Archives: 2018

BenBella Launched a Publishing Podcast!

  

We’re so excited to share a new initiative we recently launched here at BenBella: a podcast! It’s called Building Books and it’s a book publishing podcast for anyone who wants to learn how the process works. Our publisher, Glenn Yeffeth, is the host, and every week he dives into topics in the book publishing world via conversations with industry professionals and authors. …

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The Shift Back to Live Events in Book Marketing

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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How to Help an Author Mobilize Their Fan Base: A Case Study with Family Don’t End with Blood

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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How to Leverage Brand Relationships for Book Promotions by author Alisa Fleming

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice.

By Alisa Fleming, …

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Five BenBella Summer Reads

Summer has officially arrived! Whether you’re hitting the beach or traveling to adventure in a new city, perhaps you’re looking for some new reads to keep you entertained all summer long. Today, we’re sharing a few BenBella titles to get you through those lazy, hazy, crazy days. 

For the self-help junkie…

Open Wide: A Radically Real Guide to Deep Love, …

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Facebook Profile vs. Page: What to Use for Your Author Platform

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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BookExpo America 2018 Highlights

Last week, a group of BenBella staff traveled from all over the country (Dallas, San Francisco, Boston, St. Paul, and Kansas City) to attend BookExpo America at the Javits Center in NYC.

BenBella is a remote company, so quality team-building time is rare and valuable. We spent the week catching up with each other on projects and goals, …

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Six Books for Grads

Let the pomp and circumstance commence! Graduation season is here. While post-grad life is exciting and full of opportunities, the possibilities and transitions of starting a new life phase can also be overwhelming. So here are six BenBella titles that can help you (or the grad in your life) take the next step and realize the future of their dreams. …

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The Best Apps for Marketing Your Work—Making Your Mobile Device Work for You

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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What is an Influencer Kit? And How to Create One for your Book Launch

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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