Yearly Archives: 2018

What is an Influencer Kit? And How to Create One for your Book Launch

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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Celebrate Earth Day – Healthy Eating, Healthy World

Earth Day is this Sunday, April 22! To honor our planet, we’re sharing an excerpt from J. Morris Hicks’s book, Healthy Eating, Healthy World, which lays the foundation for how when each of us eats more plant-based foods, we come together to take better care of ourselves and our planet.

“It turns out that if we eat the way that promotes the best health for ourselves, …

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Best Resources and Services for Social Media

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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Book Marketing Terms 101

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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The King of Con visits Dallas

BenBella author Tom Giacomaro paid us a visit at our Dallas office recently. Tom’s book, The King of Con, is the true story of his remarkable life: he’s a smart, streetwise Jersey boy who talked his way to the top and became richer and more successful than his wildest dreams. From working with the mob to working with the FBI, …

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Author FAQ: Should I be on social media?

 

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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