Monthly Archives: June 2018

Facebook Profile vs. Page: What to Use for Your Author Platform

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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BookExpo America 2018 Highlights

Last week, a group of BenBella staff traveled from all over the country (Dallas, San Francisco, Boston, St. Paul, and Kansas City) to attend BookExpo America at the Javits Center in NYC.

BenBella is a remote company, so quality team-building time is rare and valuable. We spent the week catching up with each other on projects and goals, …

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