Monthly Archives: August 2018

How to Leverage Brand Relationships for Book Promotions by author Alisa Fleming

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice.

By Alisa Fleming, …

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