Lerzan Aksoy

Lerzan Aksoy

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Lerzan has co-authored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.

Books by Lerzan Aksoy

Why Loyalty MattersWhy Loyalty Matters

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