Shipping options are currently limited due to the COVID-19 pandemic. Learn More.Login0 / $0.00

Lerzan Aksoy

Lerzan Aksoy

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Lerzan has co-authored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.

Books by Lerzan Aksoy

Why Loyalty MattersWhy Loyalty Matters

Back to Our Authors