Elaine Dundon, CEO of The Meaning Group, is the co-founder of The OPA! Way®, a new lifestyle program for finding Joy & Meaning in everyday life and work, uniquely inspired by Greek philosophy and culture. Elaine began her career in business strategy and marketing, including brand management at Procter & Gamble. A thought leader in the field of Innovation Management, she authored the international best-selling book, The Seeds of Innovation, as well as created and taught a ground-breaking course on Innovation Management in the business program at the University of Toronto, Canada. Her work in the field of innovation has been featured globally in numerous leading publications.

As her work in Innovation Management evolved, her focus shifted to the "Human Side of Innovation" and specifically, Meaning, which her experience and research have shown is the key source of success. Elaine is a keynote speaker, advisor, and facilitator, and a leader of the Meaning Movement.