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By Nancy Henderson


Publication Date: July 2008

ISBN: 9781942952602

Publication Date: November 2015

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In a time when companies are outsourcing abroad, Habitat International, a Tennessee-based carpet manufacturer, has managed to achieve superior levels of productivity at home, often two to three times greater than its competition. Habitat’s business has grown enormously, with much of its new business coming from work outsourced to them by competitors who could not come close to matching its productivity.

Habitat’s secret: they hire the people no one else will.

At Habitat three of every four workers have a physical or mental disability. They earn normal wages and are cross-trained on every job. They work harder, with less supervision, lower turnover and an unparalleled level of loyalty. The challenges have been significant; the rewards extraordinary.

This is Habitat’s story. It’s a powerful and moving tale of personal courage, deep commitment and challenging expectations. It’s a story of success and personal triumph. It’ll change the way you think about business … and the people around you.

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About the Author

Nancy  Henderson

Nancy Henderson is an award-winning writer who enjoys pursuing stories that break societal stereotypes and challenge readers to look at human issues in a new light. She has published hundreds of articles in major periodicals ranging from Parade and the New York Times to Smithsonian, Woman’s Day and Southwest Airlines Spirit. In recent years, two of her primary areas of expertise—human interest and business—have “accidentally” meshed into a specialty that focuses on people who are making a difference through their work. Nancy is a member of the American Society of Journalists and Authors and the Authors Guild. She has won two Print Journalism EDI (Equality, Dignity and Independence) awards from Easter Seals for “raising awareness of disability issues and encouraging realistic portrayals of people with disabilities.” One of the honors was for “An Enabling Workforce,” a story she wrote about Habitat International, Inc. for Nation’s Business in 1998. Nancy’s magazine articles about Habitat have also prompted numerous calls and letters from socially conscious entrepreneurs, disability groups and parents with disabled children, as well as many unsolicited invitations for Habitat owner, David Morris, to share his message at workshops for business, education, healthcare and disability groups throughout the U.S. Nancy lives in Chattanooga, Tenn.

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Publication Details

Format: Hardcover

Dimensions: 6 x 9 x 1 in.

Weight: 1.25 lbs.

Publication Date: July 1, 2008

Format: Paperback

ISBN: 9781942952602

Dimensions: 6 x 9 x 1 in.

Weight: 1.25 lbs.

Publication Date: November 24, 2015

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