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Evangelist Marketing

By Alex L. Goldfayn

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Publication Date: January 2012

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Description

In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that’s voluntarily being left on the table.

Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It’s also sure to improve the work of their marketing and public relations agencies.

 

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About the Author

Alex L. Goldfayn

Alex L. Goldfayn

Alex L. Goldfayn advises some of the biggest brands in the world, helping clients like TiVo, T-Mobile, and Logitech develop passionate and loyal consumers. CEOs, CMOs, and vice presidents from companies like Hewlett Packard, Cisco, Netflix, and Costco attend his Evangelist Marketing Think Tanks to develop groundbreaking marketing and branding techniques.

Alex is a former syndicated technology columnist for the Chicago Tribune and currently broadcasts the daily, nationally distributed “Technology Tailor Minute,” which has an audience of over 50 million listeners annually. His work also appears online at the Harvard Business Review, at HBR.org.

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Publication Details

Format: E-book Pdf

Format: Hardcover

Dimensions: 6 x 9 x 1 in.

Weight: 1.25 lbs.

Publication Date: January 1, 2012

Format: E-book Mobi

Format: E-book Epub

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