AVAILABLE NOVEMBER 2019
Finding plant-based recipes? Easy. Dealing with the social, cultural, and emotional aspects of being vegan? That’s the hard part.
The Joyful Vegan can help.
Many people choose veganism as a logical and sensible response to their concerns about animals, the environment, and/or their health. But despite their positive intentions and the personal benefits they experience, they’re often met with resistance from friends, family members, and society at large. These external factors can make veganism socially difficult—and emotionally exhausting—to sustain.
This leads to an unfortunate reality: the majority of vegans (and vegetarians) revert back to consuming meat, dairy, or eggs—breaching their own values and sabotaging their own goals in the process.
Colleen Patrick-Goudreau has guided countless individuals through the process of becoming vegan. Now, in The Joyful Vegan, she shares her insights into why some people stay vegan and others stop. It’s not because there’s nothing to eat. It’s not because there isn’t enough protein in plants. And it’s not because some people lack willpower or moral rectitude.
Rather, people stay or stop being vegan depending on how well they navigate the social, emotional, and cultural pressures of conforming to the status quo, needing to belong, striving to be perfect, and trying to find hope and peace of mind in a world where the production of animal products has devastating effects on our health, our Earth, and the animals themselves.
In these pages, Colleen shares her wisdom for managing these challenges and arms readers with solutions and strategies to help them live ethically, eat healthfully, engage socially—and remain a joyful vegan.
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