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The Zen of Social Media Marketing [Fourth Edition]

By Shama Hyder

$12.99$16.95

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step.

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ISBN: 9781942952060

Publication Date: August 2016

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Description

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015

In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.

Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

The newest edition of The Zen of Social Media Marketing gives you:

  • A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
  • A proven process to attract followers and fans and convert them into customers and clients
  • The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
  • Innovative tips for mobile design
  • Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
  • All-new information on why, when, and how to use online advertising
  • Why self-expression is the true driver of social media use and how to leverage it for your business
  • Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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About the Author

Shama  Hyder

Shama Hyder is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Under her leadership, The Marketing Zen Group has grown to include a team of 30 and serves clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the globe.

Her web sites, marketingzen.com, Shama.tv, and ShamaHyder.com, have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media. An acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.

In 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. In 2011 she was named one of the Top 30 under 30 entrepreneurs by Entrepreneur magazine. Fast Company dubbed her “an online marketing shaman and a millennial master of the universe.” In 2015, she made Forbes’ prestigious 30 under 30 in the marketing and advertising category. In 2016, ShamaTv won a Hermes Gold award for Educational Programming.

Hyder holds a Masters degree in Organizational Communication from the University of Texas at Austin.

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Publication Details

Format: Paperback

ISBN: 9781942952060

Dimensions: 6 x 9 x 1 in.

Weight: 1.25 lbs.

Publication Date: August 16, 2016

Format: E-book Mobi

Format: E-book Epub

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