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Txt Me

By B. Bonin Bough

$12.99$17.46

Txt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.

Publication Date: August 2016

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About the Book

What’s bigger than the Internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.

Everywhere you go, people are bent, coiled or crouched studiously, prayerfully over a three-and-a-half-inch screen. They’re scanning, reading, playing, texting, commenting, reviewing, liking, disagreeing, or checking in. They’re eavesdropping, auditing, window-shopping, traveling un-ticketed, chattering without talking, deskbound while in transit.

Mobile devices have become staples of daily life, and our nonstop use of them has changed society—and the marketing landscape—forever.

In Txt Me, B. Bonin Bough, one of the world’s leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital information on individuals, companies, and society.

Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including: •Why consumers now have more control of their shopping and spending

•How mobile phones have actually “rescued” language

•Why parents—not kids—should put down their phones

•How our relationship with politicians has evolved—and improved

•Why cell phones have improved our interaction with our surroundings—not hindered it

•How mobile devices are enabling us to monitor our personal health •Why marketers should view these changes not as Oh, Damn! threats but as Why Not? Opportunities

Txt Me is a fascinating, funny, entertaining, exploration of how our mobile society is changing the we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.

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About the Author

B. Bonin Bough

B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelez International (formerly Kraft Foods). He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, NBC, CBS, Sony, Facebook, Twitter, and YouTube to name a few. He is the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, and Radian6.

Bough’s passion for the new and nascent as well as his expertise in the mobile and media marketplace has lead to the launch of the first two corporate accelerators, PepsiCo10 and Mobile Futures. At South by Southwest, he used 3D printing technology build to create customized Oreo cookies in real time.

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Publication Details

Format: Hardcover

Dimensions: 6 x 9 x 1 in.

Weight: 1 lbs.

Publication Date: August 16, 2016

Format: E-book Epub

Format: E-book Mobi

Format: E-book Pdf

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