Tag Archives: book launch

What is an Influencer Kit? And How to Create One for your Book Launch

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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Broadcasting Happiness book launch in Dallas!

We are so proud of BenBella author Michelle Gielan for a spectacular book launch (and for writing such a stellar book)! Broadcasting Happiness is an important book about the power of positivity. Michelle’s own positivity and radiance are infectious, and everyone had a wonderful time at the event! Here are a few pictures from the event (courtesy of Jessica Starr Photography):

And to see some great photos from Michelle’s successful #PostPositive campaign (a week-long social media initiative encouraging positivity), …

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